The IBM team made another announcement and juggled product names again. Oh no! Except…this time it’s all beginning to make sense. The rationale behind the products developed and acquired by IBM is coming into focus and the picture that’s formed defines the IBM Information Management strategy.

Holly Hayes is the Program Director, Optim Solutions, at IBM, and she has a new article on Developerworks that really pulls it all together. The first paragraph is below; for the entire article go to:
http://www.ibm.com/developerworks/db2/library/techarticle/dm-0807hayes/

From Holly: “With the June 2009 announcements, IBM is consolidating many of its Data Studio offerings under the Optim name. The Optim portfolio will focus on realizing integrated data management with innovative delivery of application-aware solutions for managing data and data-driven applications across the lifecycle, from requirements to retirement. This overview article explains both the vision and reality of Integrated Data Management and how you — whether a data architect, developer or tester, DBA, or data steward — can use IBM solutions today to respond quickly to emerging opportunities, improve quality of service, mitigate risk, and reduce costs.”