This week seems to be bringing out the marketing forces around Insight,  The Conference Formerly Known As IOD – or TCFKAI for short.  I thought I would add to the excitement by compiling my personal list of reasons to attend, along with a reminder that the early bird registration, a $600 discount, ends Thursday, July 31st.

My top 3 reasons to attend Insight:

1.  Frank’s presentation on IDAA use cases.  Shameless plug, I know, but a great topic that seems to get broader with each new prospective customer contributing innovative ideas in our IDAA hands-on workshops and white boarding sessions.  If you are even slightly considering an IDAA acquisition, this session should be great.

2.  Kevin Spacey is the keynote speaker!  The Fillmore Group is based in Baltimore where House of Cards is filmed and one of our close friends, the “other Kevin”, Kevin Johnson, amuses us with lots of Kevin Spacey stories.  I can’t wait to hear Kevin Spacey tackle data as a topic…!

3.  Gwen Stefani and No Doubt as the entertainment.  If this is a Rob Thomas selection I have to give him kudos for actually selecting a band most of the conference attendees have heard of!  That boy band he picked a couple years back is doing OK, but hey, most of us prefer music we actually recognize.   Not to be missed!

See ya in Vegas!