Tealeaf Fatigue

Posted by Kim May on July 10, 2017 under Authorized Training Partner, DB2 Education, DB2 for Linux Unix Windows, DB2 for z/OS, Global Skills Initiative, IBM Information Management Software Sales, TFG Blog.

I have been reviewing our first half of 2017 and trying to get a handle on where our DB2 world is headed in the second half of this confusing year.  Frankly, I’m baffled!  While the year started on a positive note with IBM’s acknowledgement that they needed to re-engage and support their existing DB2 customers, and the positive trend continued with the announcement of the super-aggressive DB2 pricing available via the Oracle Attack, I still find that at mid-year the good outcomes I expected are failing to materialize.  How come?

In my opinion, one reason is a result of IBM’s “re-invention” of their Business Partner program.  As a long-time IBM Business Partner, our team invests an incredible amount of time and energy maintaining our “Premier Partner” status, primarily through certifications that validate our skills.  When IBM rolled out the new partner program in 2017 their messaging indicated a new focus on highly-skilled, knowledgeable partners.  Unfortunately, in reality, the program modifications boiled down to two new criteria:  1) customer references and 2) meeting high volume IBM software sales targets.  To IBM, these make perfect sense: IBM struggles to get customer references, and with rolling sales staff reductions, IBM needs to beef up their sales partners.

However, the “Give it to Mikey, he’ll eat anything” approach may not be working.  Partners like The Fillmore Group are being marginalized (“Skills?  Who needs ’em?”) by the program, while high volume partners (like HP, oh, oops, not any more) are being funneled territories, “uncovered” customers and leads.

In my opinion, the fallout is likely to be similar to the Global Skills Initiative, IBM’s education program “re-invention” from a few years ago that resulted in far fewer DB2 classes and fewer available training options as the program created a layer of 5 large, competing training partners who function independently and whose lack of coordination splintered the IBM training business.

Is this what IBM is – unintentionally/intentionally? – planning for their partner community?  I don’t know, but it’s unsettling.  One bright note:  the new partner levels were scheduled to go into effect June 30th, but have been pushed back to the end of July.  Perhaps sanity prevails??

My final head scratcher is the annual IOD/Insight/World of Watson/no, not this year conference.  I received an email this morning about the LearnQuest-sponsored Analytics conference scheduled for New Orleans in October.  I’ve also heard about a DB2 Conference being planned for Boston in – October, as well.  On one hand I think any conference and opportunity to network is good.  On the other hand, I am wondering if the conflict is quietly announcing the final split between DB2 for z/OS and DB2 for LUW.

Or I suppose that should be (another brilliant re-invention), Db2 for z/OS and Db2 for LUW…!!

 

1 Comment so far

  1. Anonymous July 11, 2017 3:48 pm

    It’s all so ridiculous and frustrating. I’ve wondered how people outside of IBM feel about it all and this article confirms my suspicions – I know it’s no fun on the inside.

Leave a Comment

Name

Email

Website

Comments

More